Национально-культурная специфика как этическая и содержательная основа маркетинговых коммуникаций (Record no. 144002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01427naa a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000204841 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RU-NoNGA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230223072234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140918 ru r 000 0 rus d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | o000204841 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201409181640 |
| Level of effort used to assign nonsubject heading access points | Anna |
| -- | 201409181545 |
| -- | Anna |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RU-NoNGA |
| Language of cataloging | rus |
| Transcribing agency | RU-NoNGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Чернышева, Т. Л. |
| 245 1# - TITLE STATEMENT | |
| Title | Национально-культурная специфика как этическая и содержательная основа маркетинговых коммуникаций |
| Statement of responsibility, etc. | Т. Л. Чернышева |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | маркетинг |
| 9 (RLIN) | 4 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | маркетинговые коммуникации |
| 9 (RLIN) | 2907 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | страна |
| 9 (RLIN) | 4189 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | имидж страны |
| 9 (RLIN) | 80412 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ценности |
| 9 (RLIN) | 3874 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ментальность |
| 9 (RLIN) | 7420 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 10 |
| 9 (RLIN) | 162111 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | культура |
| 9 (RLIN) | 132467 |
| 773 ## - HOST ITEM ENTRY | |
| Title | Сервисные технологии: теория и практика : сб. науч. тр. / Новосиб. гос. техн. ун-т, Фак. бизнеса, Каф. экономики сервиса ; [редкол.: Б. И. Штейнгольц и др.] |
| Place, publisher, and date of publication | Новосибирск : [Изд-во НГТУ], 2010 |
| Related parts | Вып. 2 .- С. 131-137 |
| Record control number | vtls000176563 |
| International Standard Book Number | 9785778214163 |
| 852 ## - LOCATION | |
| Classification part | Б65.9(2)43 |
| Item part | С 321 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Другие схемы классификации (ББК) |
| Koha item type | Статьи из журнала / сборника |
| Classification part | Б65.9(2)43 |
| Item part | С 321 |
| 962 ## - Инвентарный/массовый № | |
| Сигла хранения | ч/з №2 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 144002 |
No items available.