Маркетинг-менеджмент и стратегии (Record no. 14686)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01942nam a2200481 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000016227 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RU-NoNGA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230527071837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031010s2003 ru |||||||||||||| ||rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 5318004741 |
| Terms of availability | 175.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | USEMb00016230 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (RU-NoNGA)BOOK016230 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202001201643 |
| Level of effort used to assign nonsubject heading access points | best |
| Level of effort used to assign subject headings | 200911261329 |
| Level of effort used to assign classification | cat |
| Level of effort used to assign subject headings | 200910271532 |
| Level of effort used to assign classification | cat |
| Level of effort used to assign subject headings | 200910011050 |
| Level of effort used to assign classification | cat |
| -- | 200406160252 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RU-NoNGA |
| Language of cataloging | rus |
| Transcribing agency | RU-NoNGA |
| Modifying agency | RU-ToGU |
| Description conventions | PSBO |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 65.291.21 |
| Number source | rubbk |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Дойль, Питер |
| 9 (RLIN) | 20259 |
| 245 1# - TITLE STATEMENT | |
| Title | Маркетинг-менеджмент и стратегии |
| Remainder of title | [пер. с англ.] |
| Statement of responsibility, etc. | Питер Дойль |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3-е междунар. изд. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | СПб. |
| Name of publisher, distributor, etc. | Питер |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 538 с. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Маркетинг для профессионалов |
| 9 (RLIN) | 27752 |
| 500 ## - GENERAL NOTE | |
| General note | Перевод изд.: Marketing management and strategy / Peter Doyle |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | маркетинг |
| 9 (RLIN) | 4 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | менеджмент |
| 9 (RLIN) | 291 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | рыночное планирование |
| 9 (RLIN) | 44247 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | конкурентная стратегия |
| 9 (RLIN) | 44248 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | конкуренция |
| 9 (RLIN) | 197 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | торговая марка |
| 9 (RLIN) | 3281 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | новый продукт |
| 9 (RLIN) | 44249 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | разработка продукта |
| 9 (RLIN) | 44250 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | инновации |
| 9 (RLIN) | 195 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ценообразование |
| 9 (RLIN) | 239 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | цена |
| 9 (RLIN) | 11 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | личные продажи |
| 9 (RLIN) | 44251 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | маркетинговые каналы |
| 9 (RLIN) | 44252 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | антикризисное управление |
| 9 (RLIN) | 2386 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | лидерство |
| 9 (RLIN) | 1908 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | управление |
| 9 (RLIN) | 17826 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | сфера услуг |
| 9 (RLIN) | 383523 |
| 852 ## - LOCATION | |
| Classification part | Б65.291.21 |
| Item part | Д 629 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Другие схемы классификации (ББК) |
| Koha item type | Книги |
| Classification part | Б65.291.21 |
| Item part | Д 629 |
| 962 ## - Инвентарный/массовый № | |
| Сигла хранения | учеб.аб. |
| Количество экз. | 3 |
| Массовый № | 03.408 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 14686 |
No items available.