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Маркетинг инноваций (Record no. 154234)

MARC details
000 -LEADER
fixed length control field	03332nam a2200721 4500
001 - CONTROL NUMBER
control field	vtls000215438
003 - CONTROL NUMBER IDENTIFIER
control field	RU-NoNGA
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230527072858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150707s2015 ru r 000 0 rus d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9785991648431
Terms of availability	1095.70
035 ## - SYSTEM CONTROL NUMBER
System control number	o000215438
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201601121710
Level of effort used to assign nonsubject heading access points	best
Level of effort used to assign subject headings	201511091143
Level of effort used to assign classification	best
Level of effort used to assign subject headings	201510061245
Level of effort used to assign classification	best
Level of effort used to assign subject headings	201510020938
Level of effort used to assign classification	gold
--	201507071107
--	Kravchenko
040 ## - CATALOGING SOURCE
Original cataloging agency	RU-NoNGA
Language of cataloging	rus
Transcribing agency	RU-NoNGA
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	65.291.55я73
Number source	rubbk
245 1# - TITLE STATEMENT
Title	Маркетинг инноваций
Remainder of title	учеб. и практикум для акад. бакалавриата
Statement of responsibility, etc.	[Молчанов Н. Н., Евстафьев Д. С., Лялина М. Б. и др.] ; под общ. ред. Н. Н. Молчанова ; С.-петерб. гос. ун-т
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	М.
Name of publisher, distributor, etc.	Юрайт
Date of publication, distribution, etc.	2015
300 ## - PHYSICAL DESCRIPTION
Extent	527, [1] с.
Other physical details	ил.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Бакалавр
9 (RLIN)	208983
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Академический курс
9 (RLIN)	295716
500 ## - GENERAL NOTE
General note	Авт. указаны на 8-й с.
567 ## - METHODOLOGY NOTE
Methodology note	УМО
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	маркетинг инноваций
9 (RLIN)	129058
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	инновации
9 (RLIN)	195
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	покупательское поведение
9 (RLIN)	12587
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	потребление товаров
9 (RLIN)	47007
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	маркетинговые стратегии
9 (RLIN)	50351
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	фокус-группы
9 (RLIN)	10471
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	анкетный опрос
9 (RLIN)	68112
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	эксперимент
9 (RLIN)	9703
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	конкурентоспособность товаров
9 (RLIN)	30222
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	позиционирование товара
9 (RLIN)	118608
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ценообразование
9 (RLIN)	239
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	цены
9 (RLIN)	72
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	сбыт
9 (RLIN)	12
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	мерчандайзинг
9 (RLIN)	43481
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	брендинг
9 (RLIN)	6726
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	коммерческие символы
9 (RLIN)	297375
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	товарный знак
9 (RLIN)	2688
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	упаковка
9 (RLIN)	1593
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	интеллектуальная собственность
9 (RLIN)	3063
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	маркетинг инжиниринга
9 (RLIN)	297376
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	инжиниринг
9 (RLIN)	892
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	маркетинг
9 (RLIN)	4
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	патентные исследования
9 (RLIN)	121906
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	маркетинговые исследования
9 (RLIN)	4208
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	тендеры
9 (RLIN)	32957
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	конкурсы
9 (RLIN)	1554
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	информация
9 (RLIN)	355
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	информационные технологии
9 (RLIN)	889
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	интернет-маркетинг
9 (RLIN)	73997
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	штриховой код
9 (RLIN)	113970
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	штрихкод
9 (RLIN)	297377
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	штриховое кодирование
9 (RLIN)	12490
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Молчанов, Николай Николаевич
9 (RLIN)	147753
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Евстафьев, Дмитрий Сергеевич
9 (RLIN)	297378
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Лялина, Мария Борисовна
9 (RLIN)	297379
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Молчанов, Алексей Николаевич
9 (RLIN)	297380
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Муравьева, Оксана Сергеевна
9 (RLIN)	297381
852 ## - LOCATION
Classification part	Б65.291.55
Item part	М 266
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://opac.nsuem.ru/mm/2015/000215438.pdf">https://opac.nsuem.ru/mm/2015/000215438.pdf</a>
Link text	содержание
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Другие схемы классификации (ББК)
Koha item type	Книги
Classification part	Б65.291.55
Item part	М 266
962 ## - Инвентарный/массовый №
Сигла хранения	ч/з №2
Количество экз.	1
Инвентарный №	244405
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber	154234

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				не художественная	Научная библиотека НГУЭУ	Научная библиотека НГУЭУ	чз учебной литературы	07/01/2023	1095.70	244405		Б65.291.55 М 266	13832000385982	07/01/2023	07/01/2023	Выдается в читальный зал

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