MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01934nam a2200457 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000258807 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
RU-NoNGA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230107205018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200318s2020 ru r 000 0 rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9785394035227 |
| Terms of availability |
363.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
o000258807 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202010021231 |
| Level of effort used to assign nonsubject heading access points |
best |
| Level of effort used to assign subject headings |
202009211006 |
| Level of effort used to assign classification |
best |
| -- |
202003180948 |
| -- |
Kravchenko |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RU-NoNGA |
| Language of cataloging |
rus |
| Transcribing agency |
RU-NoNGA |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
88.571.5я73 |
| Number source |
rubbk |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Измайлова, Марина Алексеевна |
| 9 (RLIN) |
170489 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Психология рекламной деятельности |
| Remainder of title |
учебник |
| Statement of responsibility, etc. |
М. А. Измайлова |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4-е изд., стер. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Москва |
| Name of publisher, distributor, etc. |
Дашков и К |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
442, [1] с. |
| 567 ## - METHODOLOGY NOTE |
|---|
| Methodology note |
ГУУ |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психология |
| 9 (RLIN) |
286 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
реклама |
| 9 (RLIN) |
16 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рекламная деятельность |
| 9 (RLIN) |
17875 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
маркетинговые коммуникации |
| 9 (RLIN) |
2907 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психические процессы |
| 9 (RLIN) |
2449 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
мотивация |
| 9 (RLIN) |
368 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
покупательское поведение |
| 9 (RLIN) |
12587 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
личность |
| 9 (RLIN) |
487 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
потребители |
| 9 (RLIN) |
807 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психология творчества |
| 9 (RLIN) |
41174 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психотехнологии |
| 9 (RLIN) |
39079 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рекламное обращение |
| 9 (RLIN) |
42514 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рекламный агент |
| 9 (RLIN) |
30270 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психология восприятия рекламы |
| 9 (RLIN) |
315401 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психология саморекламы |
| 9 (RLIN) |
117698 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
психологическая эффективность рекламы |
| 9 (RLIN) |
315402 |
| 852 ## - LOCATION |
|---|
| Classification part |
Б88.571 |
| Item part |
И 370 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://opac.nsuem.ru/mm/2020/000258807.pdf">https://opac.nsuem.ru/mm/2020/000258807.pdf</a> |
| Link text |
содержание |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Другие схемы классификации (ББК) |
| Koha item type |
Книги |
| Classification part |
Б88.571 |
| Item part |
И 370 |
| 962 ## - Инвентарный/массовый № |
|---|
| Сигла хранения |
ч/з учеб.лит. |
| Количество экз. |
1 |
| Инвентарный № |
251447 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
196584 |
