MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02175nam a2200469 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000263558 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
RU-NoNGA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230704071813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201029s2021 ru r 000 0 rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9785406038475 |
| Terms of availability |
693.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
o000263558 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202104121619 |
| Level of effort used to assign nonsubject heading access points |
best |
| Level of effort used to assign subject headings |
202102031251 |
| Level of effort used to assign classification |
best |
| -- |
202010291613 |
| -- |
Kravchenko |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RU-NoNGA |
| Language of cataloging |
rus |
| Transcribing agency |
RU-NoNGA |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
60.842я73 |
| Number source |
rubbk |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
65.290я73 |
| Number source |
rubbk |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Загородников, Андрей Николаевич |
| 9 (RLIN) |
384295 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Управление общественными связями в бизнесе |
| Remainder of title |
учебник по специальностям "Бухгалтерский учет, анализ и аудит", "Мировая экономика", "Налоги и налогообложение" и "Финансы и кредит" |
| Statement of responsibility, etc. |
А. Н. Загородников ; Фин. ун-т при Правительстве Рос. Федерации |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Москва |
| Name of publisher, distributor, etc. |
КноРус |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
287 с. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
Текст : непосредственный |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Бакалавриат |
| 9 (RLIN) |
144550 |
| 567 ## - METHODOLOGY NOTE |
|---|
| Methodology note |
УМО |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
бизнес |
| 9 (RLIN) |
56 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
общественные связи |
| 9 (RLIN) |
55457 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR |
| 9 (RLIN) |
33136 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SWOT-анализ |
| 9 (RLIN) |
15307 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
нейролингвистическое программирование |
| 9 (RLIN) |
25855 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
метод фокус-групп |
| 9 (RLIN) |
252502 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
реклама |
| 9 (RLIN) |
16 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
брендинг |
| 9 (RLIN) |
6726 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ребрендинг |
| 9 (RLIN) |
123486 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
корпоративный имидж |
| 9 (RLIN) |
43486 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
отраслевой PR |
| 9 (RLIN) |
163203 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR-инструментарий |
| 9 (RLIN) |
159890 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
манипулятивные технологии |
| 9 (RLIN) |
113294 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR-планирование |
| 9 (RLIN) |
384296 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
управление |
| 9 (RLIN) |
17826 |
| 852 ## - LOCATION |
|---|
| Classification part |
Б60.842 |
| Item part |
З-143 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://opac.nsuem.ru/mm/2020/000263558.pdf">https://opac.nsuem.ru/mm/2020/000263558.pdf</a> |
| Link text |
содержание |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Другие схемы классификации (ББК) |
| Koha item type |
Книги |
| Classification part |
Б60.842 |
| Item part |
З-143 |
| 962 ## - Инвентарный/массовый № |
|---|
| Сигла хранения |
ч/з учеб.лит. |
| Количество экз. |
1 |
| Инвентарный № |
251667 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
201114 |
