MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02184nam a2200517 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000070124 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
RU-NoNGA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230107193125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051229s2004 ru r 000 0 rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
5160019820 |
| Terms of availability |
120.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
o000070124 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201301151238 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200809231353 |
| Level of effort used to assign classification |
best |
| Level of effort used to assign subject headings |
200803282251 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200712251643 |
| Level of effort used to assign classification |
best |
| -- |
200512291356 |
| -- |
star |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RU-NoNGA |
| Language of cataloging |
rus |
| Transcribing agency |
RU-NoNGA |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
60.842 |
| Number source |
rubbk |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ольшевский, Александр Сергеевич |
| 9 (RLIN) |
105626 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Негативные PR-технологии |
| Statement of responsibility, etc. |
А. С. Ольшевский, А. С. Ольшевская |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
М. |
| Name of publisher, distributor, etc. |
ИНФРА-М |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
327 с. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR-технологии |
| 9 (RLIN) |
66267 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
негативные технологии |
| 9 (RLIN) |
105627 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
компромат |
| 9 (RLIN) |
105628 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рыночная конкуренция |
| 9 (RLIN) |
36094 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
профессиональная этика |
| 9 (RLIN) |
9534 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
деловая этика |
| 9 (RLIN) |
1552 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
негативные стратегии |
| 9 (RLIN) |
105629 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
СМИ |
| 9 (RLIN) |
2893 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
средства массовой информации |
| 9 (RLIN) |
2894 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
заказные статьи |
| 9 (RLIN) |
105630 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
маркетинговые исследования |
| 9 (RLIN) |
4208 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
аналитика |
| 9 (RLIN) |
37480 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
интервьюеры |
| 9 (RLIN) |
28761 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
общественное мнение |
| 9 (RLIN) |
2905 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
управление слухами |
| 9 (RLIN) |
105631 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
прессинг |
| 9 (RLIN) |
105632 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
саботажные технологии |
| 9 (RLIN) |
105633 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
спонсорство |
| 9 (RLIN) |
5329 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
спам |
| 9 (RLIN) |
87498 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
виртуальное пространство |
| 9 (RLIN) |
105634 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Интернет |
| 9 (RLIN) |
2017 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
негативные пиарщики |
| 9 (RLIN) |
105635 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ольшевская, Анна Сергеевна |
| 9 (RLIN) |
105636 |
| 852 ## - LOCATION |
|---|
| Classification part |
Б60.842 |
| Item part |
О-568 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://opac.nsuem.ru/mm/2008/000070124.pdf">https://opac.nsuem.ru/mm/2008/000070124.pdf</a> |
| Link text |
содержание |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Другие схемы классификации (ББК) |
| Koha item type |
Книги |
| Classification part |
Б60.842 |
| Item part |
О-568 |
| 962 ## - Инвентарный/массовый № |
|---|
| Сигла хранения |
ч/з №2 |
| Количество экз. |
1 |
| Инвентарный № |
208403 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
46235 |
