MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01847nam a2200397 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000124199 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
RU-NoNGA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230107194811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090716s2007 ru r 000 0 rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
5829107880 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
5886871756 |
| Terms of availability |
154.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
o000124199 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201410030953 |
| Level of effort used to assign nonsubject heading access points |
kosheleva |
| Level of effort used to assign subject headings |
201410030949 |
| Level of effort used to assign classification |
kosheleva |
| Level of effort used to assign subject headings |
201405301100 |
| Level of effort used to assign classification |
Olshannikova |
| Level of effort used to assign subject headings |
201405291450 |
| Level of effort used to assign classification |
Olshannikova |
| -- |
200907161454 |
| -- |
best |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RU-NoNGA |
| Language of cataloging |
rus |
| Transcribing agency |
RU-NoNGA |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
65.291.34я73 |
| Number source |
rubbk |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Шарков, Ф. И. |
| 9 (RLIN) |
58298 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Реклама и связи с общественностью: коммуникативная и интегративная сущность кампаний |
| Remainder of title |
учеб. пособие |
| Statement of responsibility, etc. |
Ф. И. Шарков, А. А. Родионов ; Акад. труда и социал. отношений, Каф. связей с общественностью |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Екатеринбург ; М. |
| Name of publisher, distributor, etc. |
Деловая книга |
| -- |
Академический Проект |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
299, [1] с. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Gaudeamus |
| 9 (RLIN) |
23692 |
| 567 ## - METHODOLOGY NOTE |
|---|
| Methodology note |
МГИМО(У) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
реклама |
| 9 (RLIN) |
16 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
связи с общественностью |
| 9 (RLIN) |
2903 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рекламная кампания |
| 9 (RLIN) |
41415 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR-кампании |
| 9 (RLIN) |
72517 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
маркетинг |
| 9 (RLIN) |
4 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рекламная деятельность |
| 9 (RLIN) |
17875 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
рекламный текст |
| 9 (RLIN) |
7774 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR-отдел |
| 9 (RLIN) |
97982 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Родионов, А. А. |
| 9 (RLIN) |
74961 |
| 852 ## - LOCATION |
|---|
| Classification part |
Б65.291.34 |
| Item part |
Ш 260 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://opac.nsuem.ru/mm/2010/000124199.pdf">https://opac.nsuem.ru/mm/2010/000124199.pdf</a> |
| Link text |
содержание |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Другие схемы классификации (ББК) |
| Koha item type |
Книги |
| Classification part |
Б65.291.34 |
| Item part |
Ш 260 |
| 962 ## - Инвентарный/массовый № |
|---|
| Сигла хранения |
ч/з №2 |
| Количество экз. |
1 |
| Инвентарный № |
225528 |
| 962 ## - Инвентарный/массовый № |
|---|
| Сигла хранения |
учеб.аб. |
| Количество экз. |
4 |
| Инвентарный № |
225529 |
| -- |
225530 |
| -- |
225531 |
| -- |
225532 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
77521 |
